The Scaling Problem

Most Meta campaigns perform well at low spend — but the moment you increase budget, CPMs rise, audience saturation kicks in, and ROAS drops. The solution is architecture, not just budget management.

Campaign Architecture for Scale

Prospecting (cold audiences at scale), Retargeting (warm audiences with high-intent creative), Retention (past purchasers and LTV optimization).

Creative Cadence Rules

At EGP 500k+/month, launch at least 3 new ad variations every week. Test hooks, formats, and offers simultaneously.

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