Why Client-Side Tracking Is Broken

iOS 14+ privacy changes, Safari ITP, and ad blockers destroy 30–50% of conversion signals for most ecommerce brands. If your Meta pixel is your only measurement tool, your data is lying to you.

The Server-Side Stack

Meta CAPI — sends events server-to-server. GTM Server Container — centralizes all event routing. GA4 — rebuilds analytics with reliable first-party data.

Implementation Checklist

1. Set up GTM server container. 2. Implement Meta CAPI via GTM. 3. Deduplicate events with event_id. 4. Validate in Meta Events Manager. 5. Connect GA4.

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